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May 09, 2015


Jason Roberts is not your normal triathlete. Sure he plans to swim 2.4 miles, cycle 112 miles and run 26.2 miles in one day. Ironman distance. All good so far. The amazing bit about about Jason’s plan is he is going to do it EVERY day, for seven days.

The Elivar Featured Athlete will be starting at Land’s End on the 17th of August, and plans to complete his epic challenge 7 days later in John O’Groats – certainly the most unusual way to do LEJOG!

Preparations are going well despite a minor leg niggle after a 100k duathlon three weeks ago. A rest week and a return to action at the Ashington Sprint over the May Bank Holiday sees the start of a period of increasing training volumes through May, June and July.

Jason plans to do 3 half-Irons in May and 2 Irons back-to-back in early June. Sleep deprivation training is also on the cards so Jason can experience running, swimming and cycling when his body really would like to just stop and go to bed!

There is still plenty to do on the organisation side – accommodation is still to be finalised. If anyone spare Winnebago or motor home for a week Jason would love to hear from you!


Jason is looking for volunteers to travel some of the distance with him. You don’t need to do the full distance of any leg – cycle or run with Jason for as long or as little as you like. Jason would love some company! Sign up at the event facebook page for more details HERE

Find our more about 7Days7Irons

Jason Roberts: Profile


Twitter: @iamjasonroberts


About Elivar

Elivar – Sports Nutrition optimised for athletes over 35 year old. Our bodies change as we age, so should our sports nutrition. Try our Weekend Endurance Pack – fuel a weekend’s training with a selection of our Endure, Recover and Hydrate products for only £12.99 Try Now

Elivar’s products are 100% Gluten Free.

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