Sports Tours International, the UK’s leading independent sports tour operator and Elivar, the sport nutrition specialist for athletes over 35, is proud to announce a strategic partnership commencing December 2014.
This partnership, the first marketing alliance exclusively focused on Sports Tours Internationals’ core customer base of 35 plus year old athletes, has been created to provide Sports Tours International customers with sports nutrition product and knowledge as they prepare for their training and events during 2015.
Len Dunne, Co-Founder of Elivar, said: “It means a lot for us to be given this opportunity to advise athletes who want to train and perform at their potential. We know that our formulations will give them a performance edge while at the same time providing them with nutritional solutions to ensure that they stay healthy.”
Chris Bird, CEO of Sports Tours International, commented: “We are dedicated to providing the best possible sporting experiences for our clients and this is a fantastic opportunity for us to give sports nutrition advice from a company we trust. It’s great to welcome Elivar on board as they bring the same passion, enthusiasm and dedication to the market as we do here at Sports Tours International.”
Elivar offers a range of sports nutrition products which are specifically designed for the over 35 age group athlete. Developed with world-class sports nutritionists, Elivar’s unique product range contains lower glycaemic index sugars, a sophisticated mix of slow-burn carbohydrate and a rich supply of protein, all of which are essential for optimising and regulating energy levels and maximising recovery for the more mature athlete.
About Sports Tours International: Manchester-based Sports Tours International, the UK’s leading independent sports tours operator, who over the past 40 years have taken thousands of customers to some of the world’s biggest sporting events to participate and spectate in such as the Tour de France, the TCS New York Marathon and the Virgin Money London Marathon amongst others. www.sportstoursinternational.co.uk
About Elivar: Elivar offers a range of sports nutrition products which are specifically designed for the over-35 age group endurance athlete. Developed with world-class sports nutritionists, Elivar delivers low GI sugars for sustained energy release without the peaks and crashes of traditional sports nutrition products.
Elivar delivers optimum sports nutrition solutions to help age-group triathletes to train and perform at maximum potential, while supporting their overall health and recovery. Proprietary protein blends also support a longer recovery period after training, as well as the specific vitamins and minerals required to ensure optimum energy release and bone health as athletes age.
We are very excited at Elivar to announce that Professor Greg Whyte is to be Elivar’s Sports Nutrition Expert.
A physical activity expert and world-renowned sports scientist, Professor Greg Whyte OBE is a former Olympian in modern pentathlon and a World and European Championship medalist. Well-known for his involvement in Comic Relief for well over a decade, training and coaching unlikely heroes such as David Walliams and Davina McCall, and more recently Jo Brand and Radio1 DJ Greg James, to achieve the near impossibl