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Featured Athletes


Elivar’s Featured Athletes are everyday people – aged 35 and over – who manage to balance busy working and family lives, yet still find a way to push themselves in their chosen sport. Some of them are Age Group World Champions, some are unsung heroes who put the miles in for their chosen charities. They are Triathletes, Swimmers, Long Distance Runners, Cyclists – one thing they all have in common is that sport is an important part of their lives. Elivar fuels their passion.


Elivar provides all our Featured Athletes with nutritional support, it helps improve their performance and recovery, getting them to the start line in top shape. Elivar is optimised for athletes over 35.

Emilie Wix | Duathlete & RSPCA Farm Livestock Officer

Emilie Wix Duathlete & RSPCA Farm Livestock Officer

Sally Toye | Endurance Horse Rider & Former Airline Pilot

Sally Toye Endurance Horse Rider & Former Airline Pilot

Julian Rider | MTB & Road Endurance Cyclist

Julian Rider MTB & Road Endurance Cyclist

John Shaw | Cyclo-cross and MTB Racer & Lecturer

John Shaw Cyclo-cross and MTB Racer & Lecturer

Adrian Hawkins | Triathlete, Fireman & Personal Trainer

Adrian Hawkins Triathlete, Fireman & Personal Trainer

Marc Newman | Open Water Swimmer

Marc Newman Open Water Swimmer


Dr. Tom Daly | Cyclist & Educator

Dr. Tom Daly Cyclist & Educator

Daniel Ivey | Runner & IT Consultant

Daniel Ivey Runner & IT Consultant

Mike Higgins | Triathlete & Company Director

Mike Higgins Triathlete & Company Director

Garry Walker | Triathlete & Senior Sales Representative

Garry Walker Triathlete & Senior Sales Representative

David Horne | Triathlete & Subsea Project Engineer

David Horne Triathlete & Subsea Project Engineer

Dave Taylor | Fell Runner and Coach

Dave Taylor Fell Runner and Coach


Pete Vance | Cyclist & Sports Therapist

Pete Vance Cyclist & Sports Therapist

Matt Fisher | Triathlete & VP of Marketing

Matt Fisher Triathlete & VP of Marketing

Katerina Tanti | Triathlete, Ultra Marathon runner & Co-founder of Racecheck.com

Katerina Tanti Triathlete, Ultra Marathon runner & Co-founder of Racecheck.com